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Insulation priorities email template

An energy guide ordered by return rather than by ambition.

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Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.

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Insulation prioritiesIllustrative preview
Insulation priorities email template preview

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A reviewed browser rendition of the insulation priorities structure. It is not a send receipt or an inbox-placement claim.

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Message anatomy

A useful starting point, with the important parts named.

Energy advice starts with the expensive measures. The cheapest one has the shortest payback by a wide margin and almost nobody has finished it.

What you can change

  • Brand name
  • Subject line
  • Preheader
  • Eyebrow
  • Headline
  • Supporting copy
  • Primary action label
  • Primary action URL

What to keep clear

  1. Campaign context
  2. Headline and editorial premise
  3. Three skimmable sections
  4. Primary and secondary action
  5. Preference and unsubscribe footer

Complete starting copy

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Sample details are fictional. Replace them with reviewed customer and event data before use.
From
Buckden Basics
Subject
Draughtproofing beats insulation, and costs a hundredth
Preheader
£40 and a weekend. Start there.

Guide

Forty pounds of draughtproofing before four thousand of anything else

Energy advice starts with the expensive measures. The cheapest one has the shortest payback by a wide margin and almost nobody has finished it.

Draughtproofing first

About forty pounds and a weekend. Letterbox, keyholes, floorboards, and the gap under the skirting. Payback is measured in weeks.

Then loft insulation

About four hundred pounds and pays back in two to four years. Check what is there first; two thirds of lofts have some already.

Then the expensive things

Walls, windows, and heat pumps all have paybacks of a decade or more. Worth doing and not worth doing first.

Read the full guideSee the draught checklist
Energy guides go out monthly through the winter. You can leave the list at the foot of this message.

Moosewave MCP

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The brief asks for a new draft and stops before send.

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Connected work

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AutomationsPlace this message inside a journey with a clear trigger and exit.AudiencesChoose who should receive it, and who should be left out.AnalyticsMeasure the response that matters after the send.MCP for agentsAdapt the structure through a compatible assistant with limited workspace access.

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