Great email.
Beyond the send.

Give Moosewave a goal and it will gather the relevant facts, propose the work, and pause wherever your policy requires approval.

• Moosewave AI

  Compose campaigns in an ongoing conversation using Subject Lab, voice input, and saved prompts. Review the result, then move it directly into Moosewave.

• Agents

  Give an agent a goal and it will cite sources, show its plan, and take only allowed actions. Every important step is recorded.

• Routines

  Schedule recurring analysis, preparation, and monitoring, or start the same work when an event happens. Moosewave continues without another prompt.

• Approvals

  Route work through policy-based review, show the exact changes, and record rejection reasons. Reviewers can delegate or decide from desktop or mobile.

• MCP ↗

  Connect Claude, Cursor, Zed, Continue, and other compatible clients only to allowed Moosewave tools. Every call remains traceable.

• AI Changelog

  Check brand voice, model changes, and quality before a new model becomes the default. Each run shows what changed and how the output was affected.

Move from an idea to a reviewed, scheduled campaign while keeping every decision attached to the work.

• Campaigns

  Build and preview campaigns in a visual or code editor, schedule variants, and run A/B tests. Folders and a calendar keep work organised.

• Sequences

  Build multi-step journeys with branches, variants, and triggers. Simulate and validate how people move through them, then diagnose or roll back stuck runs.

• Automations ↗

  Start cross-channel work from events or warehouse data, with delays and re-entry rules. Health checks, alerts, retries, and failed-job recovery keep it running.

• Forms ↗

  Capture interest across websites, landing pages, and social channels. Audience targeting, spam controls, experiments, and growth reporting show what works.

• Templates ↗

  Share team, personal, generated, and saved blocks with replaceable values and editable regions. Previews, performance, and version history keep reuse informed.

• Assets

  Find images, videos, and documents in one library. Resume uploads, catch duplicates, inspect usage, and replace files safely.

• Collections

  Manage versioned reference data with defined fields and CSV or JSON import. Validate every row and see where the data is used.

Maintain one up-to-date customer record and see the source of every fact, permission, and linked identity.

• Subscribers

  See each customer's profile, timeline, linked identities, and preferences. Import or export records, merge duplicates, and update people in bulk.

• Tags

  Organise colour-coded tags into groups, find unused tags, and merge them safely. Every subscriber's tag history stays visible.

• Lists

  Create lists for public, private, or temporary audiences and connect them to forms, automations, or webhooks. Membership and health stay visible.

• Segments ↗

  Build segments visually or in plain language and preview live counts and sample people. Compare audiences, set holdouts, and find similar customers.

• Audience syncs

  Move warehouse data into business tools and advertising destinations. Test field mappings first, inspect each run, and retry individual rows.

• Email do-not-contact list

  Find people excluded after an unsubscribe, complaint, permanent bounce, import, or provider update. Every entry shows why and where it came from.

• Permission records

  Keep a protected record of each person's choice, the wording they saw, where it happened, and which channel it covers. The full preference history remains exportable.

Coordinate email, SMS, push, inbound messages, and public publishing while applying the right permission rules to each channel.

• SMS inbox & broadcasts ↗

  Handle two-way SMS and broadcasts with assignment, notes, tags, and quick replies. Customer context and delivery status stay visible.

• Helpdesk

  Manage support in one inbox with customer context, ownership, status, and reusable actions. AI-assisted drafts stay within response and service-level rules.

• SMS do-not-contact list

  Manage blocked recipients and registered senders, apply local quiet hours, and process STOP or other keywords. Reply rules and tap-to-text stay consistent.

• Push do-not-contact list

  Manage device tokens by platform and act on provider responses. Each record shows why a device was excluded and how delivery is performing.

• Inbound routes

  Verify incoming provider messages, match them in a set order, and run the chosen actions. Sample events and history make problems easier to diagnose.

• Send-time optimization

  Compare timing strategies using audience heatmaps and individual subscriber data. Preview the timezone spread before turning one on, and restore the earlier setting if needed.

• Archive & publishing

  Preview and publish public issue pages, comments, pinned editions, and podcast access. Clipping checks and verification history protect the final result.

Use current order and customer data to grow revenue, and stop offers when they are no longer relevant.

• Commerce ↗

  Connect stores and sync catalogues, orders, customers, and products. Recovery links and lifecycle checks keep offers timely, while attribution ties them to revenue.

• Discounts

  Choose who can use an offer, how it is redeemed, and how many are available. History and exports show how offers were allocated across channels.

• Gift subscriptions

  Track gift subscriptions from purchase and claim through fulfilment or cancellation. Subscriber links, notifications, attribution, and reporting keep each gift accountable.

• Reviews

  Moderate, approve, reject, reply to, and feature customer reviews with recorded reasons. Preview widgets and verify their installation before publishing.

• Retention offers

  Design win-back audiences, offers, and channels, then preview and approve the plan. Comparison groups and acceptance reports show whether it worked; the earlier plan can be restored.

• Referrals

  Run milestone-based referral programmes with reward previews and embeds. Source tracking, leaderboards, payout checks, exports, and matched totals keep rewards accurate.

• Affiliates

  Onboard partners and keep a history of commission rules. Track conversions and fraud warnings, then match every payout to its source in the ledger.

Manage delivery from domain setup and provider handoff to mailbox results, with a clear owner, supporting records, and fix for each incident.

• Deliverability hub ↗

  Prioritise delivery problems and assign owners using sender authentication, provider responses, and test-mailbox results. Playbooks, warm-up, and retests guide each fix.

• Custom domains

  Set up custom domains with registrar-specific SPF, DKIM, DMARC, and BIMI guidance. Verification and reputation history make replacement safer.

• DMARC reports

  Break DMARC reports down by source, flag unusual results, and show policy guidance. Previews and original records support safer DNS changes.

• Campaign Assurance

  Check message rules, meaning, and reader comprehension before sending, then observe inbox results. Approval stays tied to the exact version reviewed.

• Sending settings

  Set rates, caps, quiet hours, timezones, recipient behaviour, and IP or domain rules. Preview the effective settings and roll back changes.

• Transactional email API ↗

  Send transactional messages such as password resets, receipts, and alerts, individually or in batches from templates. Duplicate protection and webhooks keep scheduling and status clear.

Start with a headline number, then open the customer, event, campaign, and metric definition behind it while keeping the source visible.

• Dashboard

  Give each role a custom view of goals, forecasts, benchmarks, recent campaigns, inbox health, and customer value. Anomalies highlight where attention is needed.

• Analytics ↗

  Compare growth, engagement, revenue, delivery, retention, and predicted outcomes across funnels and customer groups. Open the records and metric definitions behind every result.

• Natural-language analysis

  Ask a business question in plain language, then inspect and refine Moosewave's query and sources. Save the result as a controlled view or report.

• Reports

  Build reports with custom measures and breakdowns, then schedule, annotate, export, or share them. Every chart includes an accessible data table.

• Product events

  Watch events arrive live, inspect conversions and tracking keys, and test with sample data. Replay events or export only the selected records.

• Experiments

  Compare A/B and multivariable tests with holdouts and control groups. Record hypotheses, measurement windows, decisions, and reusable lessons.

Connect the systems around Moosewave with clear access limits, field mappings, environments, health checks, and a recoverable record of every run.

• Integrations ↗

  Connect commerce, customer, advertising, analytics, and data tools from one catalogue. Setup guidance, health checks, and reusable recipes support each connection.

• Migrations ↗

  Discover and connect source data, map fields and consent, and test before moving anything. Track the final switch, verification, rollback, and handoff.

• Data platform

  Connect warehouse data to business tools and customer records. Source tracing and field comparisons make test runs, replays, and alerts easier to trust.

• Webhooks

  Send and receive webhooks with versioned event formats and signing secrets. Monitor delivery, retry failures, inspect undelivered events, rotate secrets, and replay safely.

• API Playground

  Explore OpenAPI endpoints with typed values, code examples, and environment controls. Make real requests, then redact or replay their history.

• Webhook simulator

  Edit sample payloads and verify their field structure and signed origin. Check target health, inspect responses and request IDs, then retry safely.

• MCP tool catalog ↗

  Give compatible AI clients access only to allowed Moosewave tools, from campaigns and audiences to delivery and administration. Every tool stays within its assigned limits.

Build permissions, privacy records, workspace separation, and recovery into everyday work instead of treating compliance as a separate exercise.

• Audit log

  Search live and past events in plain language and save useful views. Personal-information reveals require a reason, while replay, legal holds, exports, and investigations stay supported.

• Privacy incidents

  Track privacy-incident deadlines, owners, tasks, and supporting records. Regional review and legal sign-off produce notification packets and a protected history.

• Compliance

  See status, missing controls, record owners, and formal confirmations for each compliance framework. Integrity checks and clear coverage prevent ambiguous claims.

• Privacy portal

  Manage regional consent rules, proof, double opt-in, and the preference centre. Versioned previews and impact review make publishing changes safer.

• SCIM & access

  Control access with single sign-on, passkeys, trusted devices, and SCIM role syncing. Monitor sync and sessions, with extra checks for sensitive actions.

• Audit exports

  Send activity records to external destinations using signing and verification keys. Monitor delivery, inspect failures, replay events, test alerts, and link incidents.

• Audit alerts

  Version alert rules, preview their queries, and test each channel. Last-fire details, incident links, and change history explain what happened.

• Agency

  Manage client sub-accounts with fast workspace switching, delegated permissions, and client branding. Review invoices, combine billing, and transfer workspaces safely.

• Settings

  Manage access and data settings, including AI privacy, retention, appearance, and notifications. Usage, exports, and account controls stay visible.

• Security ↗

  Keep each customer workspace separate, encrypt data, and protect secrets with permission checks and an audit trail. Clear data boundaries support responsible disclosure.