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TransactionalOrders & delivery

Substitute offered email template

An alternative product offered when the original is unavailable.

See the full preview Use it with MCP

Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.

Responsive design preview

See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.

Substitute offeredIllustrative preview
Substitute offered email template preview

Auto follows your screen width. Scroll inside the frame to inspect the complete email.

A reviewed browser rendition of the substitute offered structure. It is not a send receipt or an inbox-placement claim.

Want to change the copy and style?

Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.

See editable templates

Message anatomy

A useful starting point, with the important parts named.

We picked this because it does the same job, not because it clears stock. If it is wrong, refusing costs you nothing.

What you can change

  • Brand name
  • Subject line
  • Preheader
  • Eyebrow
  • Headline
  • Supporting copy
  • Primary action label
  • Primary action URL

What to keep clear

  1. State or event context
  2. Plain-language explanation
  3. Three labelled facts
  4. Primary and secondary action
  5. Support or privacy footer

Complete starting copy

Read it as text, not only as a picture.

Sample details are fictional. Replace them with reviewed customer and event data before use.
From
Thwing Substitutes
Subject
A substitute we think works, and the price is lower
Preheader
Say no and we simply refund the item.

Substitute offered

Similar, cheaper, and entirely optional

We picked this because it does the same job, not because it clears stock. If it is wrong, refusing costs you nothing.

Original

£14.00, unavailable

Substitute

£11.50

You pay

The lower price

Accept the substituteRefund that item
Substitutes are never sent without agreement. If we do not hear from you before picking, we refund the item.

Moosewave MCP

Give an agent the structure, the job, and a stopping point.

A compatible MCP app can inspect this reference and create a separate workspace draft when it has permission. The brief cannot send.

The brief asks for a new draft and stops before send.

Read the complete brief

Connected work

Take the design beyond the canvas.

Transactional email APIConnect the message to a real product event and keep its outcome visible.IntegrationsCarry the right customer and event context into the draft.SecurityKeep account, access, and recovery boundaries explicit.MCP for agentsAdapt presentation without quietly changing the event being explained.

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