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Record pressed email template

A vinyl release with the pressing economics explained.

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Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.

Responsive design preview

See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.

Record pressedIllustrative preview
Record pressed email template preview

Auto follows your screen width. Scroll inside the frame to inspect the complete email.

A reviewed browser rendition of the record pressed structure. It is not a send receipt or an inbox-placement claim.

Want to change the copy and style?

Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.

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Message anatomy

A useful starting point, with the important parts named.

Vinyl prices look arbitrary and are not. A short run at a small plant costs about eleven pounds a disc before anything else happens.

What you can change

  • Brand name
  • Subject line
  • Preheader
  • Eyebrow
  • Headline
  • Supporting copy
  • Primary action label
  • Primary action URL

What to keep clear

  1. Campaign context
  2. Headline and editorial premise
  3. Three skimmable sections
  4. Primary and secondary action
  5. Preference and unsubscribe footer

Complete starting copy

Read it as text, not only as a picture.

Sample details are fictional. Replace them with reviewed customer and event data before use.
From
Lidlington Records
Subject
Three hundred copies, and why it costs £26
Preheader
The plant minimum is 300. That sets everything.

New release

Twenty-six pounds, and the pressing plant sets most of it

Vinyl prices look arbitrary and are not. A short run at a small plant costs about eleven pounds a disc before anything else happens.

What it costs to make

Eleven pounds a disc at three hundred copies, including the lacquer and the sleeve. At a thousand it would be about six.

Why not press a thousand

Because we would sell about three hundred and store seven hundred for a decade. That is a worse outcome than a higher price.

What the artist gets

Nine pounds a copy. That is unusually high and is possible because we do not carry a warehouse or a sales team.

See the recordListen first
New pressings are announced here every month or two. You can leave the list at the foot of this message.

Moosewave MCP

Give an agent the structure, the job, and a stopping point.

A compatible MCP app can inspect this reference and create a separate workspace draft when it has permission. The brief cannot send.

The brief asks for a new draft and stops before send.

Read the complete brief

Connected work

Take the design beyond the canvas.

AutomationsPlace this message inside a journey with a clear trigger and exit.AudiencesChoose who should receive it, and who should be left out.AnalyticsMeasure the response that matters after the send.MCP for agentsAdapt the structure through a compatible assistant with limited workspace access.

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