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Income report email template

A transparency post about how a publication is funded.

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Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.

Responsive design preview

See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.

Income reportIllustrative preview
Income report email template preview

Auto follows your screen width. Scroll inside the frame to inspect the complete email.

A reviewed browser rendition of the income report structure. It is not a send receipt or an inbox-placement claim.

Want to change the copy and style?

Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.

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Message anatomy

A useful starting point, with the important parts named.

Readers fund this and are entitled to see the arithmetic. Both figures are below in full, including the things I would rather not have spent money on.

What you can change

  • Brand name
  • Subject line
  • Preheader
  • Eyebrow
  • Headline
  • Supporting copy
  • Primary action label
  • Primary action URL

What to keep clear

  1. Campaign context
  2. Headline and editorial premise
  3. Three skimmable sections
  4. Primary and secondary action
  5. Preference and unsubscribe footer

Complete starting copy

Read it as text, not only as a picture.

Sample details are fictional. Replace them with reviewed customer and event data before use.
From
Cinder Path Dispatch
Subject
What this made last year, and what it cost
Preheader
£14,200 in, £9,800 out. The full breakdown.

Transparency

Fourteen thousand two hundred in, nine thousand eight hundred out

Readers fund this and are entitled to see the arithmetic. Both figures are below in full, including the things I would rather not have spent money on.

Where it came from

Twelve thousand from readers, eighteen hundred from two talks, and four hundred from a book. No advertising and no sponsorship.

Where it went

Four thousand on travel, two thousand two hundred on photography, and the rest on hosting, software, and an accountant.

What I would change

The photography spend was too high for what it produced. Two commissions did not work and that money is simply gone.

See the full accountsSupport the work
The accounts are published every January whether or not they are flattering. You can change what I send at the foot of this message.

Moosewave MCP

Give an agent the structure, the job, and a stopping point.

A compatible MCP app can inspect this reference and create a separate workspace draft when it has permission. The brief cannot send.

The brief asks for a new draft and stops before send.

Read the complete brief

Connected work

Take the design beyond the canvas.

AutomationsPlace this message inside a journey with a clear trigger and exit.AudiencesChoose who should receive it, and who should be left out.AnalyticsMeasure the response that matters after the send.MCP for agentsAdapt the structure through a compatible assistant with limited workspace access.

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