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Price increase explained email template

A price rise with the arithmetic shown rather than asserted.

Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.

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Price increase explainedIllustrative preview
Price increase explained email template preview

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A reviewed browser rendition of the price increase explained structure. It is not a send receipt or an inbox-placement claim.

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Message anatomy

A useful starting point, with the important parts named.

Price rises usually arrive with an apology and no numbers. This one has numbers, because the alternative invites people to assume the worst.

What you can change

  • Brand name
  • Subject line
  • Preheader
  • Eyebrow
  • Headline
  • Supporting copy
  • Primary action label
  • Primary action URL

What to keep clear

  1. Campaign context
  2. Headline and editorial premise
  3. Three skimmable sections
  4. Primary and secondary action
  5. Preference and unsubscribe footer

Complete starting copy

Read it as text, not only as a picture.

Sample details are fictional. Replace them with reviewed customer and event data before use.
From
Ravendale Supply
Subject
Going up by £6 in November, and where it goes
Preheader
Four pounds to the maker. Two to freight.

Price change

Six pounds more, and both halves accounted for

Price rises usually arrive with an apology and no numbers. This one has numbers, because the alternative invites people to assume the worst.

Where four pounds goes

The workshop that makes these raised their rate in July for the first time in four years. We agreed rather than negotiated.

Where two pounds goes

Freight from the mill has risen about eleven percent. We absorbed it until now and can no longer do so sensibly.

What we are not doing

Our margin is unchanged in cash terms and slightly lower as a percentage. Nothing here funds anything at our end.

See the full breakdownBuy at the current price
The current price holds until the last day of October. Nothing ordered before then is affected.

Moosewave MCP

Give an agent the structure, the job, and a stopping point.

A compatible MCP app can inspect this reference and create a separate workspace draft when it has permission. The brief cannot send.

The brief asks for a new draft and stops before send.

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Connected work

Take the design beyond the canvas.

AutomationsPlace this message inside a journey with a clear trigger and exit.AudiencesChoose who should receive it, and who should be left out.AnalyticsMeasure the response that matters after the send.MCP for agentsAdapt the structure through a compatible assistant with limited workspace access.