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Note about link rot email template

An archival practice explained for long-term readers.

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Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.

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Note about link rotIllustrative preview
Note about link rot email template preview

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Message anatomy

A useful starting point, with the important parts named.

Link rot destroys the evidential value of an archive within a decade. Every external link is archived at the time of publication and the archived copy is linked beside it.

What you can change

  • Brand name
  • Subject line
  • Preheader
  • Eyebrow
  • Headline
  • Supporting copy
  • Primary action label
  • Primary action URL

What to keep clear

  1. Campaign context
  2. Headline and editorial premise
  3. Three skimmable sections
  4. Primary and secondary action
  5. Preference and unsubscribe footer

Complete starting copy

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Sample details are fictional. Replace them with reviewed customer and event data before use.
From
Gaddesby Gazette
Subject
About a third of my 2019 links are dead
Preheader
Here is what I do about it.

The archive

A third of six-year-old links are dead, which is normal and fixable

Link rot destroys the evidential value of an archive within a decade. Every external link is archived at the time of publication and the archived copy is linked beside it.

The problem

About a third of links from 2019 no longer resolve. That is typical and it means a third of that year's sourcing is unverifiable.

What is done now

Every external link is submitted to a web archive when a piece is published, and the archived version is linked beside the live one.

The backfill

Working backwards through the archive at about a year a month. 2021 onward is done and 2019 and 2020 are partly recoverable.

See how it worksReport a dead link
Reporting a dead link is genuinely useful and several readers do it regularly.

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Connected work

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AutomationsPlace this message inside a journey with a clear trigger and exit.AudiencesChoose who should receive it, and who should be left out.AnalyticsMeasure the response that matters after the send.MCP for agentsAdapt the structure through a compatible assistant with limited workspace access.

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