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A change of direction email template

A shift in editorial focus explained to existing readers.

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Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.

Responsive design preview

See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.

A change of directionIllustrative preview
A change of direction email template preview

Auto follows your screen width. Scroll inside the frame to inspect the complete email.

A reviewed browser rendition of the a change of direction structure. It is not a send receipt or an inbox-placement claim.

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Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.

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Message anatomy

A useful starting point, with the important parts named.

For three years this has been about local history. It is becoming about rivers and drainage, which is a genuinely different subject and not what anybody signed up for.

What you can change

  • Brand name
  • Subject line
  • Preheader
  • Eyebrow
  • Headline
  • Supporting copy
  • Primary action label
  • Primary action URL

What to keep clear

  1. Campaign context
  2. Headline and editorial premise
  3. Three skimmable sections
  4. Primary and secondary action
  5. Preference and unsubscribe footer

Complete starting copy

Read it as text, not only as a picture.

Sample details are fictional. Replace them with reviewed customer and event data before use.
From
Quarrybank Quarterly
Subject
This is becoming a different thing, and you may want out
Preheader
From local history to water. Genuinely different.

A change

It is becoming a letter about water, which is not what you subscribed to

For three years this has been about local history. It is becoming about rivers and drainage, which is a genuinely different subject and not what anybody signed up for.

Why

Because everything I have found interesting for eighteen months has been about water, and pretending otherwise produces dutiful writing.

What changes

The subject. The length, the frequency, and the absence of advertising all stay exactly as they are.

What to do

Leaving is entirely reasonable and I would rather you left than stayed out of politeness. The archive stays up for everybody either way.

Stay for the new subjectLeave the list
About a fifth of people will leave and that is the right outcome rather than a failure.

Moosewave MCP

Give an agent the structure, the job, and a stopping point.

A compatible MCP app can inspect this reference and create a separate workspace draft when it has permission. The brief cannot send.

The brief asks for a new draft and stops before send.

Read the complete brief

Connected work

Take the design beyond the canvas.

AutomationsPlace this message inside a journey with a clear trigger and exit.AudiencesChoose who should receive it, and who should be left out.AnalyticsMeasure the response that matters after the send.MCP for agentsAdapt the structure through a compatible assistant with limited workspace access.

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