# Sliding scale pricing email template

> Explore this sliding scale pricing email template for community and public service. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/sliding-scale-pricing-email-template/

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Marketing Product & offer

# Sliding scale pricing email template

Three prices offered for the same thing, without means testing.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: Three prices offered for the same thing, without means testing
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: folio · newsprint
**Industry fit**
: Community & public service
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Means testing costs more than it saves and humiliates people. Three prices, no questions, and the middle one is what it actually costs us.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Astwick Sliding Scale
**Subject**
: Three prices, and nobody checks which you pick
**Preheader**
: £18, £28, or £38. Same thing either way.
Sliding scale

### Pick the one that is true for you, unverified

Means testing costs more than it saves and humiliates people. Three prices, no questions, and the middle one is what it actually costs us.

#### The three prices

Eighteen, twenty-eight, or thirty-eight pounds. The middle price is our actual cost including a fair wage for the maker.

#### What we check

Nothing. There is no form, no proof, and no record kept of which price anybody chose.

#### What the top price does

It funds the bottom one. About one in five choose it and that is exactly enough to make the scheme work.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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