# Rug range with provenance email template

> Explore this rug range with provenance email template for arts and culture. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/rug-range-with-provenance-email-template/

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Marketing Product & offer

# Rug range with provenance email template

Textiles sold with the weaver named and paid transparently.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: Textiles sold with the weaver named and paid transparently
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: letter · humanist
**Industry fit**
: Arts & culture
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Provenance stories usually name a village and a technique. Naming the four people and the rate is a different and more useful kind of transparency.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Ravenstone Rugs
**Subject**
: Woven by four named people, paid by the metre
**Preheader**
: The rate is published. So are the names.
New range

### Four weavers, named, and the rate they are paid published

Provenance stories usually name a village and a technique. Naming the four people and the rate is a different and more useful kind of transparency.

#### Who wove them

Four weavers, named on each rug's label and on the page. Each rug carries the name of the person who wove it.

#### What they are paid

Fourteen pounds per square metre against a regional norm of about five. The rate is set by them rather than negotiated.

#### How long one takes

About eleven days for a two by three metre rug. That is the number that makes the price make sense.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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