# Refill scheme opening email template

> Explore this refill scheme opening email template for retail and commerce. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/refill-scheme-opening-email-template/

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Marketing Product & offer

# Refill scheme opening email template

A refill option launched with the honest saving stated.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A refill option launched with the honest saving stated
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: poster · industrial
**Industry fit**
: Retail & commerce
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Refill schemes are often sold as a big saving and are not. The money is modest; the packaging avoided is the part that actually adds up.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Ottersby Refills
**Subject**
: Refills save you 40p and a bottle
**Preheader**
: Not a fortune. Still worth doing.
Refills

### Forty pence, which is a small saving and a real bottle

Refill schemes are often sold as a big saving and are not. The money is modest; the packaging avoided is the part that actually adds up.

#### The saving

Forty pence per refill against buying a new bottle. Over a year of monthly refills that is under five pounds.

#### The packaging

One bottle instead of twelve. That is the part worth doing and we would rather say so than inflate the money.

#### How it works

Bring any clean bottle of ours, or one of anybody else's the same size. We do not check whose it was.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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