# Refill rather than replace email template

> Explore this refill rather than replace email template for home and utilities. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/refill-rather-than-replace-email-template/

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Marketing Product & offer

# Refill rather than replace email template

A component sold instead of a whole product.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A component sold instead of a whole product
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: field guide · mono
**Industry fit**
: Home & utilities
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

People replace the whole unit because they do not know the filter is available. It is, it costs eight pounds, and it takes about a minute.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Grendon Underwood Kits
**Subject**
: The filter costs £8. Do not buy a new one
**Preheader**
: The unit lasts fifteen years. The filter lasts one.
Refills

### Eight pounds a year, not two hundred every five

People replace the whole unit because they do not know the filter is available. It is, it costs eight pounds, and it takes about a minute.

#### What wears out

The filter, once a year with average use. Everything else in the unit is rated for about fifteen years.

#### What it costs

Eight pounds, or twenty-eight for four which is four years of use. Delivered in an envelope rather than a box.

#### How to change it

Twist, pull, push, twist. There is a thirty-second video and no tools are needed for any part of it.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

## Related marketing templates

[001 Marketing Open preview ↗ Product & offer Care kit released Maintenance products offered with a note about not needing them Home & utilities](/templates/care-kit-released-email-template/)
[002 Marketing Open preview ↗ Product & offer Discontinued part still stocked Support for a product long after it stopped being sold Home & utilities](/templates/discontinued-part-still-stocked-email-template/)
[003 Marketing Open preview ↗ Product & offer Ex-display sale Showroom stock sold with its history described Home & utilities](/templates/ex-display-sale-email-template/)
[004 Marketing Open preview ↗ Product & offer Honest comparison published A page comparing our product with a cheaper alternative Home & utilities](/templates/honest-comparison-published-email-template/)