# Price reduction explained email template

> Explore this price reduction explained email template for retail and commerce. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/price-reduction-explained-email-template/

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Marketing Product & offer

# Price reduction explained email template

A permanent price cut with the reason set out.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A permanent price cut with the reason set out
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: letter · grotesk
**Industry fit**
: Retail & commerce
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Prices that fall for no stated reason make people wonder what changed in the product. Nothing did. The tooling finally paid for itself.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Hollowell Goods
**Subject**
: We have cut the price by £14, and here is why
**Preheader**
: A cheaper mould, not a cheaper product.
Price change

### Fourteen pounds cheaper, permanently

Prices that fall for no stated reason make people wonder what changed in the product. Nothing did. The tooling finally paid for itself.

#### What changed

The mould we had made in 2021 has now produced enough units to cover its cost, which was always priced into each one.

#### What did not change

The material, the maker, the thickness, and the guarantee are all exactly as they were last week.

#### Why not a sale

A sale would imply it goes back up in a fortnight. This is the new price and we do not expect it to move.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

## Related marketing templates

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[002 Marketing Open preview ↗ Product & offer Bundle offered A set sold together with the saving and the catch both stated Retail & commerce](/templates/bundle-offered-email-template/)
[003 Marketing Open preview ↗ Product & offer Buy-back price published The resale value of a product published before purchase Retail & commerce](/templates/buy-back-price-published-email-template/)
[004 Marketing Open preview ↗ Product & offer Clearance explained Discounted stock with the reason for the discount stated Retail & commerce](/templates/clearance-explained-email-template/)