# Price increase explained email template

> Explore this price increase explained email template for retail and commerce. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/price-increase-explained-email-template/

---

Marketing Product & offer

# Price increase explained email template

A price rise with the arithmetic shown rather than asserted.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A price rise with the arithmetic shown rather than asserted
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: field guide · display mix
**Industry fit**
: Retail & commerce
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Price rises usually arrive with an apology and no numbers. This one has numbers, because the alternative invites people to assume the worst.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Ravendale Supply
**Subject**
: Going up by £6 in November, and where it goes
**Preheader**
: Four pounds to the maker. Two to freight.
Price change

### Six pounds more, and both halves accounted for

Price rises usually arrive with an apology and no numbers. This one has numbers, because the alternative invites people to assume the worst.

#### Where four pounds goes

The workshop that makes these raised their rate in July for the first time in four years. We agreed rather than negotiated.

#### Where two pounds goes

Freight from the mill has risen about eleven percent. We absorbed it until now and can no longer do so sensibly.

#### What we are not doing

Our margin is unchanged in cash terms and slightly lower as a percentage. Nothing here funds anything at our end.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

## Related marketing templates

[001 Marketing Open preview ↗ Product & offer End of line reduction A final markdown with the honesty that it will not go lower Retail & commerce](/templates/end-of-line-reduction-email-template/)
[002 Marketing Open preview ↗ Product & offer Range simplified Fewer options offered, framed as a decision rather than a loss Retail & commerce](/templates/range-simplified-email-template/)
[003 Marketing Open preview ↗ Product & offer Resoling service A service that competes with the seller's own new-product sales Retail & commerce](/templates/resoling-service-email-template/)
[004 Marketing Open preview ↗ Product & offer Restock, quantity stated Popular stock returning with the exact number available Retail & commerce](/templates/restock-quantity-stated-email-template/)