# Pay what you can email template

> Explore this pay what you can email template for arts and culture. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/pay-what-you-can-email-template/

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Marketing Product & offer

# Pay what you can email template

Free-to-choose pricing with the sustainability explained.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: Free-to-choose pricing with the sustainability explained
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: poster · industrial
**Industry fit**
: Arts & culture
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Pay what you can works only if people know the number. Nine pounds per head covers costs; anything above subsidises anything below.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Kensworth Pay What
**Subject**
: Pay what you can, and here is what we need on average
**Preheader**
: £9 a head keeps it running. Pay more, less, or nothing.
Pay what you can

### Nine pounds a head keeps it going, and nobody is turned away

Pay what you can works only if people know the number. Nine pounds per head covers costs; anything above subsidises anything below.

#### What we need

Nine pounds a head on average. Last month the average was nine forty, which is why this is still running.

#### What you might pay

Anything, including nothing. There is a box rather than a person, and nobody sees what anybody puts in it.

#### What happens if it fails

We would go back to a fixed ticket price. That has not happened in three years and we would tell you before it did.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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[002 Marketing Open preview ↗ Product & offer Design published openly A product design released for anyone to manufacture Arts & culture](/templates/design-published-openly-email-template/)
[003 Marketing Open preview ↗ Product & offer Kit form released A self-assembly version offered at a lower price Arts & culture](/templates/kit-form-released-email-template/)
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