# Packaging change email template

> Explore this packaging change email template for retail and commerce. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/packaging-change-email-template/

---

Marketing Product & offer

# Packaging change email template

A packaging change explained including what got worse.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A packaging change explained including what got worse
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: editorial · modern serif
**Industry fit**
: Retail & commerce
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

The rigid plastic insert kept things flat. Removing it removes about forty grams of plastic per order and adds a few creases.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Northill Packaging
**Subject**
: Less plastic, and it will arrive more creased
**Preheader**
: An honest trade rather than a clean win.
Packaging change

### Ninety percent less plastic, and slightly more creasing

The rigid plastic insert kept things flat. Removing it removes about forty grams of plastic per order and adds a few creases.

#### What changed

The moulded insert has gone, replaced with folded paper. Plastic per order drops from forty-four grams to four.

#### What got worse

Items arrive with more fold creases. They hang out within a day but the first impression is less crisp.

#### What we considered

A rigid paper insert would have solved it and doubled the packaging weight. We judged the creases the better trade.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

## Related marketing templates

[001 Marketing Open preview ↗ Product & offer Clearance explained Discounted stock with the reason for the discount stated Retail & commerce](/templates/clearance-explained-email-template/)
[002 Marketing Open preview ↗ Product & offer Size range extended A wider range of sizes introduced without congratulating ourselves Retail & commerce](/templates/size-range-extended-email-template/)
[003 Marketing Open preview ↗ Product & offer Bulk discount at cost A quantity break passed through without a margin increase Retail & commerce](/templates/bulk-discount-at-cost-email-template/)
[004 Marketing Open preview ↗ Product & offer Bundle offered A set sold together with the saving and the catch both stated Retail & commerce](/templates/bundle-offered-email-template/)