# Materials change email template

> Explore this materials change email template for retail and commerce. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/materials-change-email-template/

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Marketing Product & offer

# Materials change email template

A change of material disclosed with the trade-off admitted.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A change of material disclosed with the trade-off admitted
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: dispatch · newsprint
**Industry fit**
: Retail & commerce
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Every material change is announced as an improvement. This one is a genuine trade: more warmth, less durability, and you may prefer the old one.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Wraysholme Cloth
**Subject**
: We changed the lining, and it is slightly worse
**Preheader**
: Warmer and less durable. Here is the reasoning.
Product change

### The new lining is warmer and will wear out sooner

Every material change is announced as an improvement. This one is a genuine trade: more warmth, less durability, and you may prefer the old one.

#### What improved

The new lining is noticeably warmer at the same weight, which is what most people asked for over three winters of feedback.

#### What got worse

It will pill after about two seasons of heavy use. The previous lining did not, and that is a real loss.

#### What you can do

We have kept the old lining as an option at the same price. It is not hidden and not more expensive.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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