# Gift guide published email template

> Explore this gift guide published email template for retail and commerce. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/gift-guide-published-email-template/

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Marketing Product & offer

# Gift guide published email template

A gift list organised by recipient rather than by price.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A gift list organised by recipient rather than by price
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: folio · industrial
**Industry fit**
: Retail & commerce
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Gift guides are usually sorted by price band, which is how a shop thinks rather than how a person shops. This one is sorted by who it is for.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Harrold Odell Gift
**Subject**
: Twelve things, sorted by who they are for
**Preheader**
: Not by price. Price sorting suits us, not you.
Gift guide

### Sorted by recipient, because price sorting serves the seller

Gift guides are usually sorted by price band, which is how a shop thinks rather than how a person shops. This one is sorted by who it is for.

#### How it is organised

By recipient and situation. Somebody who has just moved, somebody who cooks, somebody impossible to buy for.

#### What is not in it

Anything we would not use ourselves, and anything that only works as a gift because it looks better than it is.

#### The most-returned item

Named at the bottom of the guide, with why. It is a perfectly good thing that people frequently buy for the wrong person.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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[002 Marketing Open preview ↗ Product & offer Gift card with no expiry A gift card sold with the industry norm explicitly rejected Retail & commerce](/templates/gift-card-with-no-expiry-email-template/)
[003 Marketing Open preview ↗ Product & offer Local making explained Provenance described with the parts that are not local admitted Retail & commerce](/templates/local-making-explained-email-template/)
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