# Format change email template

> Explore this format change email template for arts and culture. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/format-change-email-template/

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Marketing Newsletter & editorial

# Format change email template

A structural change to the publication explained.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A structural change to the publication explained
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: field guide · display mix
**Industry fit**
: Arts & culture
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

It took about ninety minutes a month and eleven percent of readers opened anything in it. That is a poor use of the only time I have.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Foxhollow Folio
**Subject**
: Dropping the links section. Nobody read it
**Preheader**
: Eleven percent click rate. That is not a section.
A change

### The links section is going, because eleven percent is not readership

It took about ninety minutes a month and eleven percent of readers opened anything in it. That is a poor use of the only time I have.

#### The numbers

Eleven percent clicked anything in it over six months. The main piece is read to the end by about sixty percent.

#### What replaces it

Nothing. The issue gets shorter rather than being padded, and the ninety minutes goes into the main piece.

#### If you liked it

Say so. If enough people did, I will reconsider. Eleven percent suggests very few will and I would be pleased to be wrong.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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