# Colour discontinued email template

> Explore this colour discontinued email template for retail and commerce. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/colour-discontinued-email-template/

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Marketing Product & offer

# Colour discontinued email template

A colourway retired with a note for people who match to it.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A colourway retired with a note for people who match to it
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: invitation · quiet sans
**Industry fit**
: Retail & commerce
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

If you own pieces in this colour and plan to add to them, now is the moment. The nearest replacement is close but not identical.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Sandy Heath Colour
**Subject**
: This green is going, and here is the nearest match
**Preheader**
: Buy now if you need to match existing pieces.
Colour retiring

### The dye is being discontinued by the mill

If you own pieces in this colour and plan to add to them, now is the moment. The nearest replacement is close but not identical.

#### Why it is going

The mill is discontinuing the dye. It is not a volume decision at our end and we asked them to reconsider.

#### How close the replacement is

Very close in daylight and noticeably different under warm indoor light. Both are photographed side by side under both.

#### What we would do

If you are matching to existing pieces, buy now. If you are starting fresh, the new colour is slightly better.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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