# Clearance explained email template

> Explore this clearance explained email template for retail and commerce. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/clearance-explained-email-template/

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Marketing Product & offer

# Clearance explained email template

Discounted stock with the reason for the discount stated.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: Discounted stock with the reason for the discount stated
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: editorial · display mix
**Industry fit**
: Retail & commerce
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Clearance implies something is wrong. In this case we ordered four hundred of something that sells eighty a year, which is our error rather than the product's.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Upper Dean Clearance
**Subject**
: Half price because we ordered too many
**Preheader**
: Nothing wrong with them. We simply misjudged it.
Clearance

### Half price because of a buying mistake, not a product one

Clearance implies something is wrong. In this case we ordered four hundred of something that sells eighty a year, which is our error rather than the product's.

#### Why they are cheap

We ordered four hundred and sell about eighty a year. Holding five years of stock costs more than selling it at half price.

#### What is wrong with them

Nothing. Same batch, same guarantee, same everything as the ones at full price last week.

#### What we learned

To order against actual sales rather than against a hopeful forecast. It is not the first time and it should be the last.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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[002 Marketing Open preview ↗ Product & offer Size range extended A wider range of sizes introduced without congratulating ourselves Retail & commerce](/templates/size-range-extended-email-template/)
[003 Marketing Open preview ↗ Product & offer Bulk discount at cost A quantity break passed through without a margin increase Retail & commerce](/templates/bulk-discount-at-cost-email-template/)
[004 Marketing Open preview ↗ Product & offer Bundle offered A set sold together with the saving and the catch both stated Retail & commerce](/templates/bundle-offered-email-template/)