# Befriending scheme email template

> Explore this befriending scheme email template for community and public service. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/befriending-scheme-email-template/

---

Marketing Community & participation

# Befriending scheme email template

A companionship scheme described from both sides honestly.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A companionship scheme described from both sides honestly
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: poster · industrial
**Industry fit**
: Community & public service
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Befriending is described as helping somebody lonely, which puts people off on both sides. Almost every volunteer describes it as a friendship instead.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Kneesworth Kindness
**Subject**
: An hour a week, and it is not one-directional
**Preheader**
: Most volunteers say they get more out of it.
Befriending

### An hour a week, and most volunteers describe it as mutual

Befriending is described as helping somebody lonely, which puts people off on both sides. Almost every volunteer describes it as a friendship instead.

#### What it involves

An hour a week, usually a cup of tea and a conversation. Some pairs go for a walk and one plays cards every Tuesday.

#### The matching

Done carefully and slowly, on interests rather than proximity. About one in eight matches does not work and is quietly changed.

#### What is asked of you

Turning up reliably, which matters more than anything else. Missing weeks is worse for somebody isolated than never starting.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

## Related marketing templates

[001 Marketing Open preview ↗ Community & participation Craft social group A social group where the craft is secondary to the purpose Community & public service](/templates/craft-social-group-email-template/)
[002 Marketing Open preview ↗ Community & participation Planning objection guidance Civic guidance about what actually counts in an objection Community & public service](/templates/planning-objection-guidance-email-template/)
[003 Marketing Open preview ↗ Community & participation Snow warden scheme A winter volunteering scheme with the liability question answered Community & public service](/templates/snow-warden-scheme-email-template/)
[004 Marketing Open preview ↗ Community & participation Vulnerable persons register A local register with the data protection made explicit Community & public service](/templates/vulnerable-persons-register-email-template/)