# Advertising decision email template

> Explore this advertising decision email template for arts and culture. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/advertising-decision-email-template/

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Marketing Newsletter & editorial

# Advertising decision email template

A decision to accept advertising explained frankly.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A decision to accept advertising explained frankly
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: dispatch · display mix
**Industry fit**
: Arts & culture
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Reader support covers about sixty percent of costs and has been flat for two years. Advertising covers the rest and I am not pretending to be pleased about it.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Larchmere Letter
**Subject**
: There will be advertising from March, and I am uneasy about it
**Preheader**
: Reader income covers 60%. This covers the rest.
A change

### Advertising from March, which is a compromise rather than a plan

Reader support covers about sixty percent of costs and has been flat for two years. Advertising covers the rest and I am not pretending to be pleased about it.

#### What it will look like

One block, clearly marked, at the foot. No tracking, no personalisation, and nothing that follows anybody anywhere.

#### What it will not include

Anybody with an active planning application, anybody I am likely to write about, and anything I would not use myself.

#### The alternative

A paywall, which I like less, or stopping. Those were the three options and this seemed the least bad.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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[002 Marketing Open preview ↗ Newsletter & editorial A note on comments A decision not to have public comments explained Arts & culture](/templates/a-note-on-comments-email-template/)
[003 Marketing Open preview ↗ Newsletter & editorial Pop-up broadcast letter Independent audio festival dispatch Arts & culture](/templates/pop-up-broadcast-letter-email-template/)
[004 Marketing Open preview ↗ Newsletter & editorial Year in review An annual round-up including what went badly Arts & culture](/templates/year-in-review-email-template/)