# A note on writing about living people email template

> Explore this a note on writing about living people email template for community and public service. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/a-note-on-writing-about-living-people-email-template/

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Marketing Newsletter & editorial

# A note on writing about living people email template

An editorial policy explained after a difficult case.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: An editorial policy explained after a difficult case
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: invitation · humanist
**Industry fit**
: Community & public service
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

Writing about a small place means writing about neighbours. Three questions decide whether a living person is named, and the third refuses more than the other two.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Morpeth Miscellany
**Subject**
: How I decide whether to name somebody who is still alive
**Preheader**
: Three questions. The third is the hard one.
Policy

### Three questions, and the third one stops most of them

Writing about a small place means writing about neighbours. Three questions decide whether a living person is named, and the third refuses more than the other two.

#### Is it public conduct

Something done in a public role, or a private matter. Private matters are not written about regardless of how interesting they are.

#### Is it necessary

Whether the piece works without the name. It usually does, and where it does the name is left out.

#### Would I say it to them

The one that refuses most. If I would not say it across a counter in the shop, it does not get published.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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