# A note on being wrong publicly email template

> Explore this a note on being wrong publicly email template for arts and culture. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/a-note-on-being-wrong-publicly-email-template/

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Marketing Newsletter & editorial

# A note on being wrong publicly email template

A reflection on the practice of publishing corrections.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A reflection on the practice of publishing corrections
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: editorial · quiet sans
**Industry fit**
: Arts & culture
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

The fear is that visible corrections undermine trust. Five years of doing it suggests the opposite: subscriptions rose after every one of the eleven.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Xanthe Court Correspondent
**Subject**
: Eleven corrections in five years, and what they cost
**Preheader**
: Not credibility. The opposite, oddly.
Reflection

### Publishing corrections has cost nothing and gained a great deal

The fear is that visible corrections undermine trust. Five years of doing it suggests the opposite: subscriptions rose after every one of the eleven.

#### What was expected

That admitting error would cost readers. That was the reason for the fear and it turned out to be simply wrong.

#### What happened

Subscriptions rose in the week following ten of the eleven corrections. The eleventh was in August and nothing happens in August.

#### The likely reason

A publication that corrects itself is one whose uncorrected pieces mean something. That is the whole mechanism and it seems obvious afterwards.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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