# A change of direction email template

> Explore this a change of direction email template for arts and culture. Preview its story, three clear sections, and two actions.

Source: https://design.moosewave.com/templates/a-change-of-direction-email-template/

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Marketing Newsletter & editorial

# A change of direction email template

A shift in editorial focus explained to existing readers.
Illustrative example. Replace the fictional sender, dates, amounts, locations, and account details before use.
**Best for**
: A shift in editorial focus explained to existing readers
**Structure**
: Campaign context · Headline and editorial premise · Three skimmable sections
**Style**
: folio · modern serif
**Industry fit**
: Arts & culture
Responsive design preview

## See the message before you make it yours.

Compare the desktop and mobile compositions, or unfold the full design. The complete starting copy remains readable below.
Want to change the copy and style?

## Try one of the editable browser templates.

This page is a read-only reference. The five hands-on studios let you edit a local preview, compare desktop and mobile, and review every change before continuing.
Message anatomy

## A useful starting point, with the important parts named.

For three years this has been about local history. It is becoming about rivers and drainage, which is a genuinely different subject and not what anybody signed up for.

### What you can change

- Brand name
- Subject line
- Preheader
- Eyebrow
- Headline
- Supporting copy
- Primary action label
- Primary action URL

### What to keep clear

- Campaign context
- Headline and editorial premise
- Three skimmable sections
- Primary and secondary action
- Preference and unsubscribe footer
Complete starting copy

## Read it as text, not only as a picture.

**From**
: Quarrybank Quarterly
**Subject**
: This is becoming a different thing, and you may want out
**Preheader**
: From local history to water. Genuinely different.
A change

### It is becoming a letter about water, which is not what you subscribed to

For three years this has been about local history. It is becoming about rivers and drainage, which is a genuinely different subject and not what anybody signed up for.

#### Why

Because everything I have found interesting for eighteen months has been about water, and pretending otherwise produces dutiful writing.

#### What changes

The subject. The length, the frequency, and the absence of advertising all stay exactly as they are.

#### What to do

Leaving is entirely reasonable and I would rather you left than stayed out of politeness. The archive stays up for everybody either way.
Moosewave MCP

## Give an agent the structure, the job, and a stopping point.

The brief asks for a new draft and stops before send.

**Read the complete brief**
Connected work

## Take the design beyond the canvas.

Keep exploring

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[003 Marketing Open preview ↗ Newsletter & editorial A quieter issue A short issue explained rather than padded Arts & culture](/templates/a-quieter-issue-email-template/)
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